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0.05). Considering the overall quality of the educational services, the majority of the students (211, 95.9%) attributed negative gap for service quality. Conclusion: Considering the vital role of universities and centers of higher education in a country’s development, enhancing the quality of higher education will provide further improvements. In order to reduce these gaps, customer service and communication training workshops should be executed, training courses on new educational methods should be held for teachers, and culture of customer-orientation and student-centeredness should be institutionalized.]]>
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